Heirloom System
Last updated: June 2026
This is the agreement between you, the photography studio using our software, and Heirloom System. We have written it in plain language because you deserve to understand what you are agreeing to without a law degree. The plain-language summaries are here to help you read, but the full terms are what govern.
The heart of it: your business is yours. Your clients are yours. Your images are yours. We provide the software, the framing and fulfillment, and the payment rails that help you run a studio, and we charge fees for that. We do not compete with you using your own information.
"Heirloom System," "we," "us," and "our" mean the studio-management software and related services operated by Born and Raised, LLC.
"You," "your," "the Studio," and "the Photographer" mean the photography business that registers for and uses Heirloom System.
"Your Clients" means the individuals and families who book, purchase from, or receive artwork through your Studio.
"The Software" means our applications, the client portal, photographer websites, and tools we provide. "The Frame Shop" means our framing, production, and fulfillment service. "Payments" means the payment processing and payouts we facilitate through Stripe.
You must give accurate information when you register and keep it current. You are responsible for everything that happens under your account and for keeping your login secure. You must be at least 18 and able to enter a binding contract. Some features depend on your certification tier, and access to those features follows your current standing.
We grant you a limited, non-exclusive, non-transferable right to use the Software to run your studio for as long as your account is active and your fees are current. You may not copy, resell, sublicense, reverse engineer, or build a competing product from the Software, and you may not use it to break the law or harm others.
We own the Software, our designs, the Heirloom System name, the Heirloom Method, and the Heirloom Certified mark. Nothing here transfers those to you.
Plain version: your client list is yours. We will never market to your Clients, solicit them, or fold them into Born and Raised's own marketing. That promise is part of this contract, not just a kind sentence on a page.
You are the owner of your Client information. We act as your service provider in handling it, and we only access it for clear, limited reasons:
We will not be dishonest about this: like any software company, our team can technically access the systems that hold this data for the reasons above. What we will not do is browse your Clients to compete with you, contact them outside of fulfilling an order, or sell your data to anyone. We do not sell personal information, full stop.
Your Clients are walled off to your account. Other studios using Heirloom System cannot see your Clients, your galleries, your orders, or your messages, and you cannot see theirs.
This section is about your own existing Clients. It is separate from any client that Born and Raised refers to you through its network, which is governed by your certification agreement.
Client information lives in an access-controlled database, encrypted at rest. Payment card numbers never reach our servers; they go directly to Stripe, which handles them under PCI compliance. Galleries and images are stored privately and served through links that expire, not public web addresses. No system is perfectly secure, and we cannot guarantee against every possible breach, but we hold your data with care and will notify you of a breach affecting your data as the law requires.
Access to Heirloom System is sold as an annual subscription that depends on your tier (for example, Studio Pass). Your fee, billing date, and what is included are shown to you when you subscribe. Subscriptions renew automatically each year at the then-current rate for your tier unless you cancel before the renewal date.
You can cancel anytime from your billing settings. Cancellation stops the next renewal; it does not retroactively refund the term you are in.
Software fees are non-refundable except where the law requires otherwise. Founding-rate pricing, where offered, applies under the terms stated at signup.
Fees are exclusive of any taxes on the subscription itself, which are added where applicable.
When your Client pays for artwork through our Payments, the funds are processed by Stripe. To receive payouts you must complete Stripe onboarding and keep your payout account in good standing. Payout timing is controlled by Stripe.
We deduct our platform fee from each marketplace sale according to your pricing track (wholesale, independent, or revenue share), as described in your account. The remainder is paid out to you.
We may hold, delay, or reverse payouts to cover refunds, chargebacks, fraud, or a negative balance on your account. You are responsible for chargebacks and disputes arising from your sales, and for any fees Stripe charges on them.
On product sales made through our shop, you are the merchant of record. Payment is processed directly to your connected Stripe account, and you are responsible for determining, collecting, and remitting any sales tax due on those sales, as well as for any sales-and-use license your state requires. We are not your tax advisor; consult an accountant for your situation.
Frame Shop pieces are made by hand. Once an order is approved and enters production, it is built and finished to the Born and Raised Standard and shipped directly to the address provided for that order.
Production and delivery timelines are estimates, not guarantees, and depend on the piece. Because items are handmade, small natural variations in wood, finish, and grain are part of the craft and are not defects.
Title and risk for a finished piece pass on delivery. Please inspect artwork on arrival.
We stand behind our work. Here is how it breaks down.
We remake or replace at no charge when a piece arrives damaged in transit, has a manufacturing defect, or differs from what was correctly approved due to our error, as long as you report it within 14 days of delivery and send photos so we can make it right.
We do not refund or remake for free when the cause is a change of mind after approval, an image or instruction that was approved as-is, normal handmade variation, or damage from handling after delivery. We can remake those at cost.
Cancellations: an order can be cancelled for a refund of the product amount before it enters production. Once production begins, the piece is being built for you and can no longer be cancelled.
Refunds, when due, are issued to the original payment method.
Software subscription refunds are covered in Section 6.
We provide support by email and through the app at hello@heirloomsystem.com. We aim to respond within 2 business days. Support covers help using the Software, billing and payout questions, and Frame Shop orders.
Support does not include custom development, one-on-one business consulting beyond our published guidance, or recovery of data you deleted. We may change features over time and will give reasonable notice of material changes that affect how you work.
We publish a recommended pricing schedule to help you price your work well. It is guidance, not a mandate. You set your own prices. Certain marketplace products may carry a floor price below which they cannot be sold, which protects the craft and the network, and that floor is shown to you when it applies.
If your tier includes the right to display the Heirloom Certified mark or Born and Raised branding, you may use it only as we direct and only while your standing is current. The mark is our property. Misuse, or use after your standing lapses, ends that right and may affect your certification. You keep your own studio name and brand; on your own studio surfaces, your name is on the door.
You agree not to use Heirloom System to upload unlawful or infringing material, to harass anyone, to send messages to people who have not consented, to attempt to breach security, or to interfere with the service for others. You are responsible for having the rights and consents needed for the images and information you put into the platform, including your Clients' consent to be contacted.
You can close your account anytime. We can suspend or close an account for non-payment, a breach of these terms, fraud, or activity that puts the platform or others at risk. Where reasonable, we will tell you first and give you a chance to fix it.
When your account ends, you can export your Client and order data for 30 days. After that, we delete or de-identify it on our retention schedule, except where we must keep records for legal, tax, or fraud-prevention reasons. Active Frame Shop orders already in production will be completed and shipped.
Heirloom System is provided as-is and as-available. We work hard to keep it running and accurate, but we do not promise it will be uninterrupted, error-free, or fit for a particular purpose beyond what these terms describe. We are not responsible for outages or data loss caused by third parties such as hosting, payment, email, or shipping providers.
To the fullest extent the law allows, neither party is liable to the other for indirect, incidental, or consequential damages, including lost profits or lost business. Our total liability to you for any claim is limited to the amount you paid us in the 12 months before the claim arose.
You agree to cover us for claims arising from your use of the platform, your sales to your Clients, the content you upload, or your breach of these terms, including reasonable legal costs.
We may update these terms as the business grows or the law changes. If a change is material, we will give you reasonable notice by email or in the app before it takes effect. Continuing to use Heirloom System after that means you accept the updated terms.
These terms are governed by the laws of the State of Alabama, without regard to conflict-of-law rules. Disputes will be handled in the state or federal courts located in the State of Alabama, and both parties consent to that venue.
Questions about these terms? Email hello@heirloomsystem.com.